NURV is a Perth-based technology company building practical communications and AI systems for Australian businesses. We look after the parts of your business that decide whether customers get answered, staff follow up, and you can see what’s really happening — and we build the tools to make them work.
Founded in 2008, NURV has stayed close to what it set out to do: phones, internet, networking, and the tools that make all of it easy to understand for the businesses that rely on them.
NURV was founded in Perth in 2008 by Phil George, a Murdoch University-trained internetworking and security graduate. The first version of the firm was a cloud telephony and IT services business for Western Australian small and medium operators — companies that needed phones and internet that worked, but didn’t want to keep an in-house engineer on payroll.
Almost two decades later, what we do hasn’t changed much — there’s just more of it. Today we cover hosted phone systems, business internet, Microsoft Teams Calling, mobile, business numbers, and the AI tools that sit on top of every call. The platforms are built in-house: Cooey One for the phone system, Cooey Analytics for the reporting, and Neo for the AI receptionist.
Our infrastructure is in Perth — two NEXTDC data centres running active-active — and our team is here too. When something breaks, the engineer who designed it picks up the phone. That’s the entire pitch.
A small team. The same people design the network and answer when you ring it.
Founder
Phil founded NURV in 2008 after finishing a BSc in Internetworking & Security at Murdoch University. He built the firm into a working Perth IT business over the years that followed, and remains a shareholder and advisor today. Alongside NURV, Phil is the founder of EarnOS, a non-executive director of ASX-listed cyber-risk firm WhiteHawk, and a board member of the Hale School Foundation. He previously founded the micro-investment app Bamboo (acquired 2020).
Director
Scott runs NURV day-to-day — engineering, customer support, infrastructure and the product direction across the firm’s communications and AI work. He’s the one most customers end up on the phone with, and the one who decides what we build next. Background in networking and telecommunications, Perth-based.
Senior engineers in Perth — not a triage queue, not an offshore helpdesk. When you ring, someone who knows your setup answers. The same people who designed the network are the same people who answer when something needs fixing.
Where the off-the-shelf doesn’t fit, we engineer around it. Cooey One, Cooey Analytics and Neo Receptionist are all platforms we built and we run. When you call us about a feature, you’re talking to the team that builds and runs it.
Two Perth NEXTDC sites running active-active, AWS Sydney for the cloud parts. Your calls, recordings and reports don’t need to leave the state. If one site has a problem, the other keeps your phones up.
One invoice for phones, internet, mobile, numbers and the analytics on top. Month-to-month, no lock-in, no per-incident support fees. If you want to leave, you can — we’d rather earn the next month than trap you in a 36-month contract.
No sales script. Tell us what you’ve got and what’s giving you grief. One of our engineers will be on it the same business day.
Hosted phone systems with three tiers of intelligence on top — from calls only, through to AI on every conversation.
An AI receptionist, an analytics layer for any phone system, and an outbound AI (in development) that calls warm leads back.
Why we run the infrastructure in WA, and what difference it makes to your callers.
